Almost everyone knows, whether football fans or not, that FIFA is a worldwide organisation within the sport. Fans will also see the power they have across the world of football. Key members of the organisation have become involved in one of the sport’s most significant investigations for corruption. Reportedly to award World tournaments to ‘whoever pays the biggest backhander’ as well as decades of bribery dating back to France 1998 (and probably before).
So why does/could this affect the Motor Trade?
Well, it may not but if it won't, why did Kia release a report on their concerns? I would imagine that as an official partner to footballs governing body, the marketing they have invested in over the years may not have the recognition it was intended. The statement said, “As a company that places the highest priority on ethical standards and transparency, Kia Motors is extremely concerned about the legal proceedings being taken against certain FIFA executives and will continue to monitor this situation closely.”(Source Motortrader.com)
While UEFA is one of six continental confederations within world football's governing bodyFIFA, they recently ended a 22year partnership with Ford. Some may think it was perfect timing by Ford however this partnership has now been taken over by Nissan. So could this affect them?
As long as I can remember, Football has always been connected to a Car manufacturer. So, I’m assuming, the reputation of the sport’s governing body must have an impact on its sponsors and official partners. If this wasn’t the case, why did 2 Wigan Athletic sponsors sever ties with the club when Malky Mackay joined, or Oldham lose a sponsor when they considered signing Ched Evans?
Could being involved with worldwide organisations ever become an error by the Manufacturer?
More importantly… What could the consequences be for the sponsors who aren’t involved in the corruption claims?