Today’s announcement for post Brexit recovery seems as much a sledgehammer to crack a nut as is strong fiscal policy. Indeed, if the multitude of financial experts who have been on the radio today are to be believed.

While some are predicting a September new car sales fall, I would question whether a 50% cut in interest rates to 0.25% is going to have car buyers queuing at franchised dealerships across the country? 

What makes people buy a new car? Certainly a need, but demand is driven by idealism.

Ideally, I would like a new car, but realistically I need a car.

If a 0.25% interest rate and banks being encouraged to pass on savings to borrowers, only ‘might’ help the Automotive Industry produce strong September car sales – what will?

Great product, canny marketing – yes. Realistically, great employees that can engage with interested (even partially) customers and sell the benefits of new car ownership.

Does your motor trade business have the right people in it?

If not today is the best day to talk to us.