A Dealer Principal in the Automotive industry is responsible for managing a Dealership in its entirety. This includes the general day to day running of the operation, producing and implementing sales strategies, controlling and delivering the financial performance of the business, overseeing the recruitment process and staff development strategies as well as ensuring customer satisfaction and retention are prioritised at all times.
This role is based within a Main Dealership and these can be independently owned, franchised or national businesses. Some Dealerships will have a wide portfolio of brands and manufacturers they work with, others will be specialist for one brand. The Dealer Principal will be responsible for maintaining strong working relationships with these businesses, managing their expectations and ensuring the smooth running of the operation as a whole. Typically a Dealer Principal would have Brand Manager, Business Managers, Dealer Accountants, Aftersales Managers, General Sales Managers and Service Managers all reporting directly into them, therefore it is important that as the most Senior figure within the business, a Dealer Principal can create a positive and productive business culture.
Whilst a Dealer Principal is a senior role, there is still scope for progression up to Group Manager. Roles at Senior level within the Motor Trade offer high earning potential, highly respected and rewarding careers.
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