A Marketing Manager in the Motor Trade focuses on developing and executing brand marketing programmes with a view to grow the business and its profitability. This will usually include traditional marketing methods as well as digital marketing such as SEO content, websites and social media updates.
Marketing Managers are typically based within a Main Dealership and will work closely with Regional Managers to ensure consistency across the Franchise. The desirable qualities of a Marketing Manager include excellent communication skills, commercial awareness, an eye for detail and able to think outside the box.
This role is pivotal to the success of the brand’s reputation. It is essential that the Marketing Manager can build strong working relationships and act as the main point of contact between the brand and their retail network. At the centre of this role is generating leads, managing brand reputation and positioning and increasing brand awareness.A Marketing Manager may be required to attend brand launches and other events where they will be both an advocate and expert on the brand they are representing. It is important that they can interact with people at all levels of the business including the Business Manager and Dealer Principal as they will be expected to provide updates and work collaboratively.
The hours of work for a Marketing Manager will usually reflect those of the Dealership, typically they will work a 40hour week Monday to Friday but some weekend working may be expected to support the needs of the business.
If you are looking for a role as a Marketing Manager within the Motor Trade, our team of Automotive Recruitment Consultants are on hand to help you.
We have assisted 1000’s of Motor Trade Marketing Mangers to find their dream job across the whole of the UK.
Contact our team today to see how we can assist your Motor Trade Job search.